Annals of Behavioural Science

Cognitive Dissonance: A Critique

The theory of cognitive dissonance is subjected to scientific criteria for a theory and found wanting. Measurement of dissonance is questioned, predictability is wanting, its occurrence outside the lab is anecdotal and it cannot be refuted because anything is interpreted as reducing psychic tension. A three-dimensional model is proposed to explain the relevant activity.

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Author(s):

James F Welles

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